We have been using the #IAmStrong tagline on social media and IA merchandise for a few years now and it was developed to encourage people living life after bowel surgery to demonstrate the positive aspects of living with an ileostomy or an internal pouch.

Understandably we are all different and whilst there are many who have the confidence to live their life to the full after surgery, there are plenty who need to develop that confidence.

There is no right or wrong – as a patient support group IA is here to help everyone at whatever stage and promote a positive lifestyle.

We have been fortunate that during our campaigns many have taken to social media and shown us that they have developed the strength to overcome or manage their chronic illness or unexpected surgery and are now living with an ileostomy or an internal pouch.

With body confidence being one of the biggest factors with an ileostomy or internal pouch, whether it’s the bag itself of the scars left behind by surgery, our #IAmStrong campaign gives people courage, determination, a focus to develop their strength or just the knowledge that they are not alone.

Rise up, live your life, be the person you want to be and show everyone that #IAmStrong.